Search Engine Marketing
Why should I pay to advertise on Google and Bing?
There are many “right” answers to this question. Some business do very well online without Search Engine Marketing campaigns, but the majority of highly successful companies find the right mix of “Paid Search” (SEM) and natural search (SEO) for their business. Search engine marketing has many advantages. Its speed and flexibility are virtually unparalleled. With SEM, advertisers can control the message, target, and timing of their ads with precision. Here are a few of the fundamental reasons to consider search engine marketing for your business.
Search engine marketing works. If managed properly, a strong SEM program will deliver a return on investment that far exceeds most other marketing channels. SEM works throughout the purchase cycle to build brand awareness, to differentiate your business from competitors, and to drive sales.
Search Engine Marketing is a truly dynamic advertising environment that allows you opportunities to continuously optimize all your campaigns. There are virtually unlimited opportunities to segment your customers, target your ads, and improve your performance.
With search engine marketing you always know what you are getting for your money. We’ll provide you with tools and dynamic reporting to tell you which ads are working and which ones we need to change to continually improve conversion rates.
What Are My Options for Search Engine Marketing?
There are three main options for running a search campaign. They all have merits, but it’s likely that only one of these options will be a great fit for your company.
- Do It Yourself – Paid search is highly dynamic medium that is always changing. Successful campaigns require extensive market research and keyword analysis, plus continuous post-click analysis and campaign updates. Many businesses find that this is not the best use for their time. Neglected campaigns frequently experience higher costs per click and lower ROI as competitors better respond to a changing market.
- Large Agency – Many large agencies have access to sophisticated analytical tools to make campaign optimization easy for their clients. As former clients, our team has had positive search experiences with several large agencies, however, we believe they are not the best fit for a large percentage of small and medium sized businesses. Not only do large agencies require minimum spends in the thousands per month, often the “day-to-day” management of your account is handled by a “specialist” with relatively little marketing experience.
- Armstrong Digital – As a small agency with a local focus, we are the only option that provides a unique “full service” search experience. We have the analytical tools to give you world-class tracking and reporting, plus you’ll work directly with a highly experienced team that will research your customer and your competition to learn what works best in your market.